I partner with teams, brands, and developers to shape meaningful experiences within the built environment.
My work sits at the intersection of:
1. Design Strategy
2. Experiential Storytelling
3. Architectural Integration
This is where I transform goals and insight across brand, culture, and commercial drivers into cohesive human-centered designs, spaces, and experiences.
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Areas of Expertise
Experiential Design
I specialize in narrative-first experiential design that connects people emotionally to place. My work blends storytelling, brand, and environment to create designs, activations, and experiences that feel intuitive, memorable, and authentic.
Partnerships & Sponsorship
I work at the intersection of fan experience and commercial strategy—developing integrated sponsorship approaches that feel native to the architecture and enhance, rather than interrupt, the experience.
This may include
• Sponsorship and activation guidelines
• Partnership opportunity and inventory development
• Brand integrations aligned with fan journeys and circulation.
Design Strategy
I help teams define the "why" behind the space—building frameworks that guide creative decisions, align stakeholders, and ensure consistency across environments and touchpoints that informs project outcomes and success.
Space Planning & Inventory Strategy
Taking a user-centric approach, crafting planning efforts that balance experience, operations, and revenue—helping teams understand how people move, gather, and engage across environments and stakeholders for the desired user experience.
This may include
• Fan and user circulation strategy
• Premium, club, and concourse planning
• Program adjacency and experience hierarchy
• Experience-led inventory strategy
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Design Services
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Discovery & Strategy
Every project begins with understanding people, place, and purpose. I lead discovery efforts that define the narrative, user experience, and strategic foundation—ensuring design decisions are grounded in insight, clarity, and long-term vision.
This phase may include:
• Narrative and vision development
• Research, insights, and thought starters
• Operational, fan, and architectural user journeys
• Persona development and experience mapping
• Stakeholder alignment across creative, design, and commercial teams
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Conceptual Design
I translate strategy into bold, meaningful design concepts that define the creative direction of an experience. Through rapid ideation and visual storytelling, I help teams explore possibilities, shape narratives, and align around a clear vision before execution begins.
This phase may include:
• Concept ideation and creative frameworks
• Creative direction and thematic exploration
• Hand sketches and exploratory studies
• Moodboards and visual narratives
• Early-stage spatial, experiential, and environmental concepts
• High-level concept diagrams and storyboards
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3D Design & Visualization
Through 3D modeling and rendering, I transform concepts to life in a way that supports decision-making, storytelling, and presentation materials.
This phase may include:
• 3D modeling of spaces, environments, and elements
• Photorealistic / stylized renderings
• Lighting, material, and spatial studies
• Presentation-ready visuals for stakeholders and clients.
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Design Development
As concepts evolve, I support design development working closely with architectural and design partners to refine details to clarify design intent and ensuring the original vision carries through execution.
This phase may include:
• Schematic design support
• Elevation and early fabrication studies
• Light construction details (non-architectural)
• Design intent documentation and partner coordination
Whether you're shaping a new environment or reimagining an existing one, I help ensure the experience is intentional, cohesive, and deeply connected to the people it's built for.
Contact me below or shoot me an email - and lets chat!
Note: Many works still protected under NDA. Project will be updated as information becomes available.