The Challenge:
Intuit Dome set out to redefine what it means to be fan-focused - envisioning the world’s most technologically advanced and immersive arena, where every detail celebrates the energy of live sports and entertainment. The goal was to craft a next-generation venue that not only transformed the game-day experience but also set a new global benchmark for innovation and fan engagement.
As the Clippers prepared for their new home, reimagining the team’s visual identity and the overall in-arena experience became essential. While the team established a refreshed brand identity, the goal was to serve as a strategic design partner to bring that vision to life - developing everything from large-scale digital sculptures and locker room graphics to concessions packaging and environmental storytelling. Together, these efforts helped create a cohesive, technology-driven environment that embodies the passion of the Clippers and the future of live entertainment.
Outcomes:
Sponsorship & Activation Guidelines
Developed a comprehensive vision for how brands and partners integrate seamlessly into the arena’s architecture, interiors, and digital ecosystems - ensuring every sponsorship activation elevated, rather than interrupted, the fan experience. The result was a unified commercial and creative strategy that tied brand presence to the energy and innovation of the Clippers’ new home.
Partnership Opportunity & Inventory Development
Mapped the entire fan journey to identify high-impact sponsorship and branding opportunities across concourses, premium spaces, and digital touchpoints. Collaborating with architectural, ownership, and partnership teams, we defined where and how brands could meaningfully connect with fans while reinforcing the arena’s modern, tech-forward identity.
Mapped the entire fan journey to identify high-impact sponsorship and branding opportunities across concourses, premium spaces, and digital touchpoints. Collaborating with architectural, ownership, and partnership teams, we defined where and how brands could meaningfully connect with fans while reinforcing the arena’s modern, tech-forward identity.
Signage & Wayfinding
Created a cohesive signage and lighting program - from exterior sculptures and naming rights signage to interior wayfinding and digital displays - that guided fans intuitively through the space. Each element was designed to blend functionality with the Clippers’ bold new brand, ensuring navigation and visual storytelling felt effortless and immersive from arrival to seat.
Created a cohesive signage and lighting program - from exterior sculptures and naming rights signage to interior wayfinding and digital displays - that guided fans intuitively through the space. Each element was designed to blend functionality with the Clippers’ bold new brand, ensuring navigation and visual storytelling felt effortless and immersive from arrival to seat.
Experiential Design: Strategy & Activation
Crafted a narrative-first experiential design approach that brings the Clippers’ story to life throughout the arena. From “The Wall!” fan section to digital art moments and locker room storytelling, every detail was designed to connect emotion, energy, and place - transforming Intuit Dome into an icon of innovation and fandom.
Crafted a narrative-first experiential design approach that brings the Clippers’ story to life throughout the arena. From “The Wall!” fan section to digital art moments and locker room storytelling, every detail was designed to connect emotion, energy, and place - transforming Intuit Dome into an icon of innovation and fandom.
Strategy: Chance Johannsen, Lyndee Trost, Derrick Riley
Experiential Activation & Fabrication: Dimensional Innovations, Others
Creative Direction: Lyndee Trost, Derrick Riley, Kent Schumacher
Architect: AECOM
Note: Many works still protected under NDA. Project will be updated as information becomes available.